Procell Is At It Again

Duracell has yet again rolled out a new color scheme for its line of Procell alkaline batteries.

We’re not sure what they are up to, but the look is a radical change from the last two paint schemes.

When a company has as durable an image as the coppertop, you would think that long term brand building would be part of their plan. If it is, it certainly does not include the actual image of the product.

We have just started receiving product with the new look and should be shipping them in the next week or so.

As best we can tell, the specs are unchanged. You can check the data sheet by clicking here.

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